Corporate Communication - Unit 5: Juanita’s business donated the prize that would be awarded to the winner of fundrai...

Question

Juanita’s business donated the prize that would be awarded to the winner of fundraising drawing. In exchange for her donation, Juanita received the e-mail and regular mail addresses of everyone who entered the drawing. This is a typical exchange which businesses participate in to expand their mailing lists, which is why Juanita is putting together an e-mail to everyone who entered the drawing, informing them of the availability of more products like the one awarded in the drawing. However, since this e-mail is not expected by its recipients, what should Juanita communicate in the first paragraph of the message?

AnswerChoose the correct answer.Choose all that apply. Correct Partially correct Incorrect Don't Know

  1. A
    Correct Answer
    A description of the product
  2. B
    Correct Answer
    An attention-getting sales pitch
  3. C
    Correct Answer
    Regret that the recipient did not win the drawing
  4. D
    Correct Answer
    A statement in the e-mail’s subject line that places the subject in a context that the recipient will recognize
  5. E
    Correct Answer
    A statement thanking recipients for their interest in the product
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