# Business Statistics - Unit 1: A major coffee company decides to offer its customers a cup of coffee brewed ...

## Question

A major coffee company decides to offer its customers a cup of coffee brewed from an extravagant process in half of its large-city retail locations. The special cup of coffee costs \$3.50 more than the basic cup of coffee the company offers. Which of the following is NOT an example of how the coffee company could use business statistics to understand the value of introducing the new, and very expensive, cup of coffee to its customers?

## AnswerChoose the correct answer.Choose all that apply. Correct Partially correct Incorrect Don't Know

1. A
So the company can compare the effect of revenues for a store from the new expensive brew versus stores where the brew is not offered
2. B
So the company can measure if the amount of regular (cheaper) cups of coffee is purchased less in favor of the more expensive cup
3. C
So the company can gauge whether the new coffee improves the ambience of the in-store seating area
4. D
So the company can gauge whether on average customers who order the more expensive cup also tend to order more or less food along with their coffee

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